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Content Marketing is More Than Just Blogging

Firebelly

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

white paper. We do this via survey for tourism clients, investigating the role of social interaction and content consumption on travel intent, length of stay, likelihood to return, etc. This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla.

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How Do Logos Matter to You?

Bare Feet Studios

He has a successful business and several white papers on the specialty of “credibility based logo design.&# He has found it can increase conversion rates by two four times on the home page. He emailed me today talking about how this impacts social web brand building and I offered to create a poll.

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Should You Monitor Social Media Behavior at Work? | Bare Feet Blog

Bare Feet Studios

UPDATE 21 April 2010: Local Hawaii company Altres (HR management firm) has prepared this free white paper on Social Media & the Workplace. In short, how do you know if you and your company should be considering this type of software ( Social Sentry ) purchase?