8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
250+ million Americans carry mobile phones—over 80% of the nation’s population (Source: CTIA Wireless Association). Cell phones subscriptions will top 5 billion globally before 2011 (Source: International Telecommunication Union). What a year was 2011 for social media and marketing! It’s not going to blast your sales from $0 to $10,000 overnight. Offline and online. Be authentic.
Four Mobile Marketing Growth Areas
JANUARY 18, 2011
To complicate matters a little bit, the FCC recent decision on net neutrality affects how we may or may not, as consumers, be protected from the wireless companies on our phones. And, as business leaders, we may have to consider jumping in bed with the wireless companies in order to get our content out (and not blocked). We love you, but oy! And apps? Forget about it! Mobile Blogging.
Mobile Will Restore Brevity to Media
APRIL 10, 2011
As 4G enters the marketplace, lightening fast wireless broadband will become an empowering technology. Consider that wireless empowered smartphones and tablets will continue to drive down the digital divide. Africa’s entire information infrastructure expects to leapfrog landline telecommunications and computers. Time seems to be on mobile’s side.
What Keeps The Chief Marketing Officer Awake At Night? - Part 3
OCTOBER 30, 2013
very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket." Yes, we have ten billion-plus wireless connected devices today, but it''s looking like that number will triple by 2020 to over thirty billion devices (more on that here: 10BN+ Wirelessly Connected Devices Today, 30BN+ In 2020?s Are marketers still scared of technology? no boot up time). brand.