Direct Marketing Observations

MAY 21, 2013

Picture the arc of the social startup looking something like this… Lot’s of hope and promise, a grand show, a fitting finale that everyone love’s and then it’s gone. The types that get bought and are altered forever. Never fully being what they once were and not resembling what they once used to be.

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Tumblr Yahoo Posterous Startup 226

Direct Marketing Observations

OCTOBER 7, 2010

Back in the day, when your internet startup wasn’t tied to a transactional product, your best bet for survival was predicated on a mix of lots of traffic, word of mouth, and great service which attracted advertisers. Forget ad revenue from traffic as a major concern for new social startups. What does that mean?

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Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

JULY 15, 2011

Back in the Oh so heady dot com bubble days I became part of a very large team working on a startup. Or I’m that guy who says, why are we doing it this way on his first day on the job… But here is where my head is at. I came into the project mid-stream and yet the product had essentially been built.

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Social Media Startup Engineering System 168

Direct Marketing Observations

FEBRUARY 21, 2012

Already, both traditional firms and startups are working feverishly to demonstrate they can turn hype into science.

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Data Social Media Radian6 ROI 197

Direct Marketing Observations

JUNE 21, 2010

He is principal of FutureWorks , an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 BrianSolis.com is among the world’s leading business and marketing online resources.

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Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

JANUARY 21, 2011

TechCrunch [link] - TechCrunch is a real time site profiling startups, reviewing internet products and breaking tech news. YourVersion [link] - YourVersion is a tool for delivering the latest news, blogs, tweets, and videos on content that matters to you, all in one place. I start and end my day with this site.

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Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MARCH 19, 2012

Should we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it go by? When I was a kid and I would see a train go by, I always wanted to be on that train. I didn’t really care where it was going, I just wanted to be on it.

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comScore Microblogging Posterous Marketing 166