Janet Fouts

AUGUST 29, 2011

I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. I’m a social media coach not a magician.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

OCTOBER 9, 2014

Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. Content calendars aren’t a shortcut to social media engagement.

Content 139

Content Curation HootSuite Template 139

Janet Fouts

FEBRUARY 11, 2013

I work with a talented team of community managers and I know many more through speaking, conferences and social media. Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

MAY 2, 2009

If you really do have a kick-ass white paper tell me in public and I just might re-tweet the link. There are certain individuals on Twitter who have become quite high-profile by attacking the social media bigwigs at every opportunity. Only direct message when absolutely necessary and do not auto DM for any reason.

Twitter 91

Twitter How To Blogger Course 91