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Waxing UnLyrical

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Should You Use a QR Code?

Waxing UnLyrical

JULY 27, 2011

Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Whether you use QR, SMS or a mix of both (or even neither) will depend heavily on the people you’re trying to reach. Offers like coupons, exclusive videos, “Easter eggs,” etc. Who is your ideal target for this specific effort?

SMS 264
SMS Sample Samples Campaign 264
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Will India See a Rise in Digital PR?

Waxing UnLyrical

DECEMBER 11, 2013

Also, media buyers estimate that video advertising on the Internet has been growing at a rapid 40% over the past year and is expected to speed up further to 60% in the next few months. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

comScore 199
comScore Smart Phone SMS Advertising 199
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