Waxing UnLyrical

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Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. How NOT to Run Your Social Media.

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” SMS Marketing: a Grossly Underrated Marketing Tactic. ” 4.

SMS 105
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Should You Use a QR Code?

Waxing UnLyrical

Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Whether you use QR, SMS or a mix of both (or even neither) will depend heavily on the people you’re trying to reach. Who is your ideal target for this specific effort? Is it a broad base of consumers or just a select niche?

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Will India See a Rise in Digital PR?

Waxing UnLyrical

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace. reading and traveling.

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