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Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

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Using word clouds in communications analysis

Sherrilynne Starkie

Wordle is one popular free tool to create word clouds. For example, it takes a human to make the judgement about the overall sentiment of the data. Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Related articles.

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Brand strategy: What it is and how to create a strong framework

Sprout Social

They can be a powerful source of social capital during times of crisis, too. That’s why creating a brand marketing strategy is a joint task for social media and communications professionals. Take notes on a whiteboard tool like Miro or Google Jamboard so you can group similar discussion themes after the meeting.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured. Social Search could it be a Google Killer? Share this on Reddit.

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