Sherrilynne Starkie

JULY 23, 2012

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

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Social Capital Research Social Media Case Study 275

Sherrilynne Starkie

AUGUST 13, 2012

For example, it takes a human to make the judgement about the overall sentiment of the data. Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Are positive words more prominently displayed than negatives ones?

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Buzz Marketing for Technology

DECEMBER 15, 2009

Listening tools will also get much stronger – Another tool opportunity is for listening tools to do better sentiment analysis and routing of the real opportunities both positive and negative directly to the sources in the organization. Related posts: Ways to spend your Social Capital If you read the last two blog posts on Social.

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Sprout Social

SEPTEMBER 14, 2022

They can be a powerful source of social capital during times of crisis, too. That’s why creating a brand marketing strategy is a joint task for social media and communications professionals. One way to introduce quantifiable metrics to the discussion is by pulling data from a social listening tool.

Strategy 101

Strategy Brands How To Template 101