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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

White Horse does more chunky content like white papers and Webinars. White papers. If your CEO doesn’t understand Twitter, teach her. That includes scanning a few blog posts, adding a couple of comments, paying attention to Twitter, and so forth. BlissPR is all B2B, and heavily blog-focused.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s difficult to do with some of the Twitter, Facebook data a lot. That’s for sure.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s difficult to do with some of the Twitter, Facebook data a lot. That’s for sure.