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4 ways to advance your agency with your social media strategy

Sprout Social

Just as you might advise your clients to incorporate social into their marketing efforts, agencies should do the same. Lead by example and let your agency’s social strategy shine through. . Before a prospective client sends an RFP, they want to know what your agency is capable of. Position your agency as a leader.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, I’ll be giving away some freebies at a webinar in the near future. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. These new talents and voices of social networking would often speak for free affecting market integrity.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Companies should go into the RFP process looking for a partner, not an order-taker. There’s a difference between a client seeking an agency-partner and someone looking for a “vendor.&# Then, I bet they’d be more appreciative of qualities like judgment and critical thinking.