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Techipedia: Tamar Weinberg

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. Sending customers receipts via SMS not only helps the environment by reducing paper wastage, but also allows you to attach details on competitions, cross selling promotions or surveys for example.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

MAY 5, 2010

Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. I love the idea of having customers post photographs of them interacting with products and having casual surveys or quizzes to increase involvement. Why not solicit reviews from your community to see what they think about you?

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