B2B Influencer Marketing: The Definitive Guide
Keyhole.co
JUNE 2, 2022
With B2B, things are a bit more complicated in the sense that influencer authority matters a lot. According to Stefan Smulders, CEO of Expandi.io , building relationships with influencers can take time. But if you have a team dedicated to this and enough resources, you should be able to build a steady base of influencers quickly.
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