Dave Fleet

APRIL 12, 2011

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Promote white papers / eBooks / reports for lead generation. Display testimonials linked to case studies in your sidebar.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JULY 29, 2012

” white paper. This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. Current or former customers (84% says research from DDB). Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). No deposit, no return.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. Thank you Russ for an enlightening guest post and thank you Jay for inviting Russ to post.

Social Media 137

Social Media Strategy Consultant Social CRM 137