article thumbnail

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You’ll also want to measure the growth of your social circles and the level of social amplification from content shared, however, you’re drifting into the functionality of the analytics tools so you only want high level information here. Reputation Management. Price: Prices start at $99 per month. Brandwatch.

article thumbnail

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media is Often Permanent Everything you do and say online can be used against you. Those mistakes you make when blogging could harm your reputation because search engines do not easily forget, and negative messages can be spread like wildfire thanks to the potential of the Internet. It’s not cheap in your time investment.

article thumbnail

No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Cheers, Sheldon, community manager for Sysomos Reply Tamar Weinberg July 7, 2010 at 2:17 pm Cool, thanks Sheldon. Automation looks good but it is truly ineffective, true reputation and social media presence can only be built by hardwork and by you knowing what you are doing. Great post. Congrats to you guys, by the way!)