Direct Marketing Observations

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How to Navigate Social Media in an Era of Misinformation and Disinformation

Direct Marketing Observations

My job is that, and more at times, as I work in social media. Which is why I asked the golden child, Chat GPT, the following question: How do people navigate social media in an era of misinformation and disinformation? Fact-Check : Use fact-checking websites and tools to verify the accuracy of claims or news stories.

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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Throughout all the major social media platforms and channels of course. The first thing you do in this new digital age is you use the tools that you have at your disposal, to confer with those that are completely enamored of the brand and you ask them what they think and you listen to them. They went off. What do we do?

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What Was Your Enchanted Moment?

Direct Marketing Observations

The space I’m referring to specifically is the digital/social media, online marketing space. It looked pretty bad but there was something to be said about doing it without the aid of templates and the myriad of tools and programs available today. Truly the power of social. That was pretty cool. Enchanted moment #3?

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The customer experience slips through the cracks for Regal Entertainment Group

Direct Marketing Observations

Crisis management, contingency planning, reputation management, leadership, why are these so hard? This one though isn’t neccessarily social media related, yet the difference now is whereas before there might not have been a way or platform to complain there now is. So it does have social media undertones.

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