Waxing UnLyrical

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Creating a sport around your brand may be the most sophisticated gamification on the planet.

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In Memoriam: Don Bartholomew, Godfather of the Measurati

Waxing UnLyrical

“His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever. Don was instrumental in those efforts.

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

People are more eager to trust content from reputable sources. Improves brand reputation. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. And with social media opening new doors of sharing and generating creative forms of content, the possibilities are limitless.

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