Laurel Papworth

JUNE 16, 2010

Trust and Social Scorecards. Social standing, trust, reputation and leadership. Over time we gain “points&# – usually unspoken but now declared through badges and measurable behaviour – and that gains us trust and reputation. IBM Beehive social enterprise system (now Oracle I think?)

Badge 108

Badge Sharepoint Social Media Foursquare 108

Diva Marketing Blog

OCTOBER 14, 2009

social media is an in the moment way to conduct marketing. Even PR whose charge it is to 'manage' the reputation of the brand rarely responds i n the moment. Let's first define what in the moment marketing means in terms of social media. It's all a part of developing the new social enterprise.

Social Media 61

Social Media Marketing Social Enterprise Forums 61

Buffer Social

OCTOBER 18, 2022

” She pushed back against convention and decided to build partnerships with social enterprise bakeries instead, even though that would slow the company's growth. We might look at it and just go okay, it was a positive measure of reputation or impact. That means we do have to grow our reputation,” says Huw.

Small Business 74

Small Business Metrics Consultant Reputation 74

Convince & Convert

OCTOBER 22, 2013

Social media penetration (total share numbers on-site and across syndication channels). For me, the risks in content marketing are more reputation risks than financial ones. Reputation risk is when you go out there and say something that alienates your target audience. Immediate conversion events.

Strategy 152

Strategy BuzzStream Content Brands 152