Direct Marketing Observations

AUGUST 27, 2010

Is it reputation management, perception management? I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

NOVEMBER 10, 2011

Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Social is enhancing personalized interactions. Companies shouldn’t be forced into a proactive approach to anything.

Social Media 168

Social Media Reputation Policies Influencer 168

Direct Marketing Observations

MARCH 5, 2010

It shows up in the work done to stem and drive down negative press for the sake of reputation management. Some of you might even say, well go ahead and use social media and search to trash them. Might be time to update the resume… Tags: social media Social Networking marc meyer blogging.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. It was the power of social to me on a very small but large scale all wrapped into one. Moment Number Two: I initially got into social media because of my SEO background. Truly the power of social.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

MARCH 1, 2012

By the time you see it, or become aware of it-it’s too late, it’s been indexed and it’s virtually impervious to reputation management fixes. Don’t wait for that to happen, go check your digital house and see if it’s in order.

Adwords 138

Adwords Tumblr Reputation YouTube 138