Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. audience/influencer engagement, brand and sentiment analysis, etc.).

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Social Media Study Sentiment Consultant 34

Jeff Esposito

NOVEMBER 1, 2010

I pulled the data surrounding Deval Patrick, Charlie Baker, Tim Cahill and Jill Stein using Lithium Social Media Monitoring (formerly Scout Labs) over the past month. Tags: social media Charlie Baker Deval Patrick Jill Stein Massachusetts Govenor Politics Tim Cahill. Tim Cahill. Deval Patrick. Jill Stein.

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Lithium Badge Sentiment Foursquare 42

Jeff Esposito

OCTOBER 28, 2011

This post from the Realtime Report takes a look at some interesting stats on brand promoters over Twitter from the folks at Constant Contact. Six Reasons Social Media Doesn’t Work – this is my friend Gini Dietrich’s first post for Crain’s. This is mainly due to things like emotion, sarcasm and backhanded comments.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

JULY 23, 2010

Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. Using social media right for you – This may be my favorite post from Danny Brown yet.

Smart Phone 24

Smart Phone Alltop Sentiment Creative Commons 24