Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. link] [link] Jessica Griffin Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JULY 28, 2010

#b2b #rentention [link] Ingrid Tappin 5 Ways to Turn Helpfulness Into Marketing Greatness [link] by @jaybaer [link] Michael Graves 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] [link] Lee Riley 5 Ways to Turn Helpfulness Into Marketing Greatness #in [link] [link] Context Optional Forget the hard sell and try being helpful instead (..)

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

FEBRUARY 25, 2010

Allow Your Customers to Express Themselves The company also devotes a lot of website real estate (and effort) to encouraging their fans to share their enthusiasm for everything geek. It’s so important for to know you’re facts and your customer while using social networking.

Social Media 117

Social Media Case Study Strategy Study 117