article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). The Backup List ).

article thumbnail

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. link] [link] Jessica Griffin Is Your Social Strategy Proactive or Reactive?

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

#b2b #rentention [link] Ingrid Tappin 5 Ways to Turn Helpfulness Into Marketing Greatness [link] by @jaybaer [link] Michael Graves 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] [link] Lee Riley 5 Ways to Turn Helpfulness Into Marketing Greatness #in [link] [link] Context Optional Forget the hard sell and try being helpful instead (..)

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Allow Your Customers to Express Themselves The company also devotes a lot of website real estate (and effort) to encouraging their fans to share their enthusiasm for everything geek. link] [link] blur Marketing Do You Know Your Customers Enough to be a Social Media Hit? Many of us don't know about this event.