The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)
Mindjumpers
SEPTEMBER 17, 2012
Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. Monitoring platforms quoted by respondents include Google Alerts, Radian6, Awareness, TweetDeck, HootSuite, and SocialMention. An additional 17% plan to monitor for industry conversation by year’s end.
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