Mindjumpers

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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. Monitoring platforms quoted by respond­ents include Google Alerts, Radian6, Awareness, TweetDeck, HootSuite, and SocialMention. An additional 17% plan to monitor for industry conversation by year’s end.

Survey 225
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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

Listening tool. There are probably over 100 different listening tools out there from Radian 6 to the free tools. I recommend that you do a small due diligence process of tools that can fit your needs.

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