Radian6 - Social Media Informer

Turning Marketing Measurement on its Head

Waxing UnLyrical

APRIL 5, 2011

Tools like Radian6, Netbase, etc., On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. At the moment, marketers are relying too heavily on automated content analysis. don’t work without analysts.

Radian6

Radian6 Marketing Sentiment Sample

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

NOVEMBER 1, 2010

I know that youve been trying to help students for years, and I was lucky this year to be able to offer my students at Hopkins (though thats their MA/Communication course, I dont know how the undergrad program works) a trial of Radian6s dashboard.

Class

Class Education Metrics Creative Commons

Waxing UnLyrical

Turning Marketing Measurement on its Head

Sticky PR Measurement: Are We There Yet?

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