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Storytelling, PR, and Measurement

Waxing UnLyrical

The public relations industry, maybe above all other industries, loves its buzzwords. Currently, PR professionals are still in love with the concept of “storytelling.” ” Your public relations must be engaging and therefore must tell a story. No kidding!

Committee 217
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Public Relations and the Rebirth of Storytelling

Waxing UnLyrical

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Guest post by Davina Brewer. Banishment of the Business Barf. Down with buzzwords , no more word vomit. UnSucking of the corporate babble. It’s not all about you. It’s the product or service.

Apple 165