Small Business Mavericks

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How Consumers Use Social Networking Sites

Small Business Mavericks

Here are some of the findings: 12% research products they’re interested in purchasing. 12% research travel offers or holiday destinations. A study carried out by Sensis shows how consumers are using social networks. 11% follow brands in hopes of receiving special offers. 15% follow or search for information on specific brands.

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Social Media: The New Word Of Mouth

Small Business Mavericks

Interested in buying a product – any product? Word of mouth advertising is essential, but in the future that word of mouth will travel via social media. It will travel near and far. People now conduct their searches for local businesses online. Looking for real estate? They start online. Want to buy a car?

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What’s A Rich Pin?

Small Business Mavericks

Product Pins – These are great for e-commerce sites or websites with shopping cart items. You add information like price and availability to your product pins, which can lead to more traffic and more conversions on your website. There are three types of Rich Pins. This is just a start to the Rich Pins addition.

Travel 101
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Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping. Tablets dominate travel and local. Items like productivity and local search might be more surprising.

Mobile 101
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Do You Pre-Schedule Social Media Messages?

Small Business Mavericks

Self-promotional messages for specific products or services. In essence, anything that MUST be posted by a certain date or time can be pre-scheduled if you think you’ll forget, you might be traveling, or there is a chance the message won’t get posted. Timed promotions (so you don’t forget or get overrun with events).

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Pinterest Is Getting More Interesting

Small Business Mavericks

On the flip side, when you share a pin that falls into one of these broad categories, then your pin will be added to that interest, giving it broader exposure to the Pinterest field of potential pinners. Categories include: Videos. Celebrities. DIY & Crafts. Film, Music & Books. Home Decor. and Weddings. But that’s not a full list.

Film 101