How to Measure Social Media Success for Your Small Business
yMarketingMatters
JUNE 20, 2014
You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Use Google Analytics to see this data by going to Acquisition – Social – Overview. There are also these free tools for monitoring mentions of your brand/company across the web: Topsy , SocialMention.
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