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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

link] Jeff Hora Good overview of Shirky's new book: Cognitive Surplus – Use Social Connectivity to Change the World – [link] [link] Jay Baer Could we change the world if we just put down the TV remote? link] (via RT @jaybaer) [link] jaybaer Man, I haven't heard a Night Court reference in a long time.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I certainly don't have all the answers, but at least it's a getting started list that people can refer to when needed.