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Waxing UnLyrical

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Should You Use a QR Code?

Waxing UnLyrical

JULY 27, 2011

QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Guest post by Mikinzie Stuart. Who is your ideal target for this specific effort?

SMS 264
SMS Sample Samples Campaign 264
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Will India See a Rise in Digital PR?

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

comScore 199
comScore Smart Phone SMS Advertising 199
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