Direct Marketing Observations

FEBRUARY 21, 2012

Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Consider this blurb from 10 Ways Social Media Will Change In 2010.

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Data Social Media Radian6 ROI 197

Direct Marketing Observations

JUNE 2, 2011

Is there a tipping point looming here where eventually everyone tires of being so social? It’s not going to happen yet, but as I was made aware in a comment on a post I wrote about social media bubbles -&# there is a bubble, it’s just different&#. I actually think so.

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Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

SEPTEMBER 13, 2010

Now what if we applied these to the world of social media? Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc.,

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Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

MARCH 26, 2010

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. In simple terms, this means that selling brooms on MySpace might not work. But what about you? You know what they say?

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Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

JANUARY 27, 2010

Social media is no exception. We just have a different name for it, it’s called social media obsolescence. This extends to the social networks that we use. What will satisfy this rabid audience of social media consumers looking for the brass ring or the uber answer? No more selfish consuming.

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Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

NOVEMBER 23, 2010

Social networks are not what they used to be. Looking back at MySpace, it almost looks like pre-Y2k web Dev. If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. doesn’t it? So what does this all mean?

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Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

JULY 19, 2010

In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. It unifies your status updates into a single stream of information and lets you update your status across all your social networks at once.

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Social Networking Aggregator MySpace Yahoo 162