Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Strategy 100

Strategy Metrics Consultant Education 100

Waxing UnLyrical

FEBRUARY 2, 2015

And as far as we have come in PR measurement, some things just don’t change. In a salute to today’s thought leaders who are really keeping things ticking on that front, here are some PR measurement classics from them. Social Media Measurement Standards – Everything You Need to Know. AVEs don’t measure PR.

Metrics 100

Metrics ROI Consultant Microsoft 100

Waxing UnLyrical

JULY 11, 2016

Get a head start on the conversation with this week’s roundup. Why Content Strategy Needs Digital PR. Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy.

Report 100

Report Banking Metrics Loyalty 100

Waxing UnLyrical

JUNE 27, 2016

This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. PR Crossroads: Four Ways to Navigate Measurement in the Future. Social Strategy Can Help Break Your Company’s Silos.

Public Domain 105

Public Domain Banking Organization Consultant 105

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Proposal 100

Proposal ROI Consultant Journal 100

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go. ” 2.

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

MAY 9, 2016

Why: “While Fisher’s team was somewhat hesitant initially to add an Inbound strategy and tactics to their marketing, today they’re some of the most enthusiastic supporters and promoters of the approach,” as you can read in this Weidert Group case study. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

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Case Study Study Training Collaboration 100