Waxing UnLyrical
JUNE 20, 2016
SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today.
Waxing UnLyrical
JULY 27, 2011
Instead, I was taken to the non-mobile friendly MAC website. Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Whether you use QR, SMS or a mix of both (or even neither) will depend heavily on the people you’re trying to reach. Perhaps a coupon for a free sample, or a discount code?
Waxing UnLyrical
DECEMBER 11, 2013
For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. Here are a couple of interesting statistics from the Internet and Mobile Association of India (IAMAI): The size of the digital advertising market in the current fiscal year is estimated at Rs.2,260
Expert insights. Personalized for you.
105 
Let's personalize your content