Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? JB : Will these tools ever truly benefit the small business?

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

MAY 12, 2010

Social Media With A Mouse? A lot of people are still saying no to social media. Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. And that’s just it. You Just Might Like It Sam I Am.

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc.,

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. I just ditched AT&T for T-Mobile. Next, go onto Twitter and bitch about AT&T.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites.

Social Media 161

Social Media Statistics Strategy Research 161

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. online population access the Internet from a mobile device.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. If someone is using them as the strategy what will happen when they are not the dominate force?

Social Media 136

Social Media Consultant Video Strategy 136