Creating Passionate Customers: Brand Evangelism and What it Means.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
Provide them with inside information, such as your upcoming product line or new services to be launched. Sure, they might do this by themselves without your involvement, but embracing your supporters can keep them promoting you for much longer. Offer them free products, samples, or gifts. Shower them with discounts or monetary compensation.
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