Creating Passionate Customers: Brand Evangelism and What it Means.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. Provide them with inside information, such as your upcoming product line or new services to be launched. Give your customers a voice in the communities where they already have influence.
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