Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness.

Brands 289

Brands Tools Social Media Questions 289

Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness.

Brands 289

Brands Tools Social Media Questions 289

Harp Interactive

APRIL 6, 2010

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. We have not tested this tool for accuracy. What’s nice is that you can actually click into each individual result and view the actual listings.

Newsvine 307

Newsvine Quantcast Social Media Meeting 307

Harp Interactive

AUGUST 3, 2010

A winning answer would include information on taking base metrics and setting up relevant KPI. What tools do you use for social media management? The tools should be a mix of robust syndicated ones, well-reviewed free tools and some home-grown tools. Social media marketing is a critical tool for all businesses.

Questions 313

Questions Company Social Media Real Estate 313

Harp Interactive

OCTOBER 6, 2010

Pretty powerful metrics for any type of business. According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don't. And running a promotion on Facebook is easier than you might think.

Types 315

Types Facebook Metrics Social Networking 315

Harp Interactive

NOVEMBER 16, 2009

When a business attempts to undertake this type of marketing themselves, they can set themselves up for failure and summarily dismiss an impactful, powerful marketing tool. Social Media Marketing is more vital than ever for businesses of any size to gain exposure and compete in the marketplace. Enter the Social Media Marketing Specialist.

Social Media 270

Social Media Small Business Metrics Compete 270