Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. JB : How are companies incorporating influence metrics into their marketing?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. We pick our baby names before the fact.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

JUNE 2, 2010

No longer are your friends actual people that you have met in real life and had a conversation with instead friends are now a metric of popularity where many feel if they have a greater number they are superior. link] bob nunn Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. It's a new way to use social media from a sales standpoint that is being overlooked.

Social Media 120

Social Media Strategy Mobile Consultant 120