Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Firebelly

NOVEMBER 15, 2012

We know retailers that monitor complaints for their competitors, then offering those customers immediate help. This is a major issue for retailers who have thousands of locations. . As their social presences grow (yippee – we hit a million fans!), Social media is easy for companies that produce soft drinks and TV shows.

Social Media 241

Social Media Hotels Retail Airlines 241

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. We pick our baby names before the fact.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

JUNE 2, 2010

No longer are your friends actual people that you have met in real life and had a conversation with instead friends are now a metric of popularity where many feel if they have a greater number they are superior. link] bob nunn Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine.

Social Media 120

Social Media Strategy Mobile Consultant 120