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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention. Results can be exported to Excel for further sorting and analysis. Several pricing options are available, most under $500 per month.

SM2 202
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Perhaps this is a “take heed&# call to community participants who engage on the social web, but while ExpertCruiser warns its readers that this is a scummy practice, in reality, scouring social sites for mentions of your product, service, and even your competitors is nothing new.

Brands 133
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

9 Ways to Start a New Local Business Using Facebook, Twitter, Groupon, and Google : These easy (and mostly affordable steps) can put your local business on the map. Customer Engagement : You should be doing social media for customer engagement (relationships) but also for SEO value. They call that social proof.

Marketing 264
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

I want Facebook to look at this guy on Twitter. By the way – Twitter really needs to put a search box in their following/followers pages for the same reason!!! Reply Karen Gutierrez April 28, 2010 at 2:00 pm Heather, I just had to say: Right on re the ability to search your Twitter follwers/followees. You are so right!

Facebook 277