Changes in News Delivery Give New Power to Press Releases
Proactive Report
OCTOBER 24, 2011
This has wrought some major changes in how journalist go about news gathering and reporting. And since a large part of our job as PR practitioners is media relations, it affects our work too. Jim Brady of the Washington Post says, “As journalists we can’t sit back and say this is how we’ve reported on the news for the last 50 years.
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