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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. Snapchat is special. As exhibit #1 check this graph out: Those percentages aren’t insignificant given that Snapchat has about 100 million daily users.

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#SocialPR Spotlight: Dawn Buzynski

Waxing UnLyrical

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. So I was thrilled when she had one of her team members sign up for The Social PR Virtuoso™, and then joined the gang herself. At SA, I lead a team of PR dynamos. Measurement!

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Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Visual Chat session.

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Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.” ” 2.

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Bedazzled Tactics Do Not Better Integrated Communications Make

Waxing UnLyrical

In recent years, I’ve noticed a surge of interest from the PR world in “integrated communications.” I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. This is in large part why I became fascinated with measurement.

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5 Popular Influencer Marketing Myths of 2020 Exposed!

OnlineRockersHub Marketing Blog

Influencer marketing is all set to become a billion-dollar market with an increasing number of brands and businesses gaining commendable benefits. Common Influencer Marketing Myths and the Truth Behind! 1 Influencer Marketing is Expensive. 1 Influencer Marketing is Expensive. How much have you spent until the date?