SocialFish

FEBRUARY 9, 2011

I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a white paper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site Social Media Informer : What do you see as key trends in B2B Blogging for 2011? Why or why not?

B2B 182

B2B Trends Project Course 182

SocialFish

APRIL 6, 2011

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Outreach and lead generation.

Social CRM 192

Social CRM Collaboration Curation Newsletter 192

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Target marketing messages better–reach the right people at the right times–in order to maximize responses to important calls to action.

Social CRM 213

Social CRM Skills Project Process 213

SocialFish

APRIL 7, 2011

I co-authored a white paper with SocialFish about social media policies. Even if your association is not using social media to share your story, it is imperative for reputation management and market research. The structure and need for social media policies or guidelines have gotten a lot of press and more is written every day.

Policies 222

Policies Social Media Handbook Guidelines 222