Social Media Strategery

DECEMBER 22, 2020

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover , the best B2B marketers are thinking about how to get stronger. This post originally appeared on MarketingProfs. Do you have a development plan? Do your employees?

B2B 65

B2B Marketing Sample Samples 65

Social Media Strategery

SEPTEMBER 18, 2008

I constantly looked for ways in which social media could enhance or replace existing processes (couldn’t we just post this white paper to a wiki and edit it there instead of sending it around over email?), I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

I constantly looked for ways in which social media could enhance or replace existing processes (couldn’t we just post this white paper to a wiki and edit it there instead of sending it around over email?), I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. Don’t speak only in marketing-y consultant-ese. For the most part, everyone involved in Gov 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

JANUARY 18, 2011

Why is writing a white paper looked at as real work but a blog post isn’t? You had lunch together, which led to a follow-up phone call, which led to a marketing meeting at his office, which led to another phone call, which then led to a new contract – congratulations!

Social Media 139

Social Media ROI Yammer Metrics 139

Social Media Strategery

JUNE 21, 2009

Crowdsource white papers and presentations! The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# That wiki is going to reflect the culture of your organization, not change it. Enterprise 2.0 holds a lot of promise: Increase collaboration!

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117