Ari Herzog

FEBRUARY 18, 2014

Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI. Start dancing WITH ROI. getrealchat.

ROI 154

ROI Social Media Syndication Collaboration 154

Ari Herzog

MAY 27, 2014

Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself?

Marketing 161

Marketing Consultant ROI Social Media 161

Ari Herzog

OCTOBER 10, 2010

I have always claimed that the number of perspectives on search engine marketing and related processes is determined largely by the number of practitioners. That is to say that each and every one of us professionals in the field of search engine marketing likes to think of himself as a unique observer with an original take.

Engineering 107

Engineering Marketing SEO Research 107

Ari Herzog

FEBRUARY 23, 2014

I also enjoy reading Danny Brown ‘s marketing advice but I don’t need to follow him everywhere because I am satisfied by his blogging. Related Stories Why (and How) I Forced 912 People to Unfollow Me on Twitter 20 of the World’s Most Clever Twitter Bios in 2011 and How Clever They Remain Today The ROI of Social Media.

Social Media 139

Social Media Tumblr Flickr ROI 139