Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Research is a key part of developing a strategy and keeping a program on track. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing.

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Using word clouds in communications analysis

Sherrilynne Starkie

For example, it takes a human to make the judgement about the overall sentiment of the data. Related posts: Using social media for research: Social Capital 2012. In communications, word clouds are best used in conjunction with ‘human’ analysis. Are positive words more prominently displayed than negatives ones?

Analysis 335
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Measuring what matters in communications

Sherrilynne Starkie

It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set. This is how you actually demonstrate the business strategy’s implementation is through marketing and communications that basically shows it off and delivers it.

Policies 231