Social Media Strategery
MAY 25, 2013
You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. How many press releases did you write?
Social Media Strategery
DECEMBER 7, 2011
Adam Lavelle, a member of the board of the Word of Mouth Marketing Association and chief strategic officer at the iCrossing unit of Hearst, agrees. As The Cluetrain Manifesto taught us way back in 1999 (also before social media), “public relations does not relate to the public, companies are deeply afraid of their markets.”
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Social Media Strategery
NOVEMBER 24, 2010
Job Summary: Oversee the development and implementation of a new media strategy; respond to public information inquires via new media outlets; serve as an agency liaison for new media relations; electronically manage the marketing of agency press releases; responds to various important agency and departmental priorities and events; coordinate video (..)
Social Media Strategery
DECEMBER 22, 2008
Keeping an eye to content rather than technological gimmicks is crucial to developing a sound agency presence and being part of a community, as opposed to another press release outlet. Another important issue you raise (to paraphrase you) is that social media is not about technology but what it enables.
Social Media Strategery
NOVEMBER 20, 2009
When I took “ Media Writing ,&# I learned the AP Stylebook and how to write press releases. economics majors (how has the ability to share data globally and instantaneously impacted the speed at which the market changes?), Students should absolutely still learn these skills.
Social Media Strategery
APRIL 7, 2012
Why are marketers and PR pros doing everything they can to eliminate the most beneficial part of social media – the people? Integrating social media into your public relations and marketing strategies can be difficult and if you haven't already done it, it's only going to get harder.
Social Media Strategery
SEPTEMBER 18, 2011
In many ways, PR professionals are better equipped for successfully using social media – whether it’s their ability to build and maintain real relationships or their reliance on plain language instead of marketing fluff, PR pros have largely adapted to social media better than than the advertising industry.
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