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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Why SMS is an Ugly Duckling.

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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

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Email Marketing vs. SMS: Which to choose for business in 2022?

The Realtime Report

Email Marketing vs. SMS: Which to choose for business in 2022? Marketers rushed to move on to subsequent technological developments from radio to the Internet. Companies can enter the market exclusively through electronic media or use a combination of marketing tools to reach a wide target audience. Disadvantages.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59

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7 Strategies for Integrating SMS Marketing in Social Media Campaigns

Oktopost

Most brands run their marketing campaigns on different channels in silos. Delivering a seamless customer experience can be challenging if internal marketing teams are siloed and fail to communicate and align all their marketing content to a single goal. What is SMS Marketing and what different kinds of SMS marketing exist?

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