Janet Fouts

SEPTEMBER 16, 2019

Maybe we have loyalty to a specific brand because of a particular memory association. BUT when the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. Perhaps we associate with a friend whom we respect who said that SHE liked this particular product. We “feel it in our gut”.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

AUGUST 18, 2014

When a conversation with a corporation like Whole Foods feels like I’m talking to a person who cares about me and my little problem it results in building loyalty to the brand. Learn Mindful Social Media Strategy. There are countless stories like this of real person to person engagements that happen every day. I blog about it.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. Increasing brand loyalty (83.9%). His sleeves were rolled up. His tie was loose. He swore. It was all public. Armed with $9.8 Communicating a company’s mission and values (82.5%).

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

DECEMBER 14, 2010

When crafting a strategy for nonprofits, don’t assume the folks who ‘like’ you in Facebook are also going to follow you on Twitter or take the same type of actions. The most important thing I learned this year is that a fan page (biz page) is a fantastic way to create community and develop customer loyalty.

Social Media 146

Social Media ROI Syndication System 146