The 4 C’s of B2B Marketing
Buzz Marketing for Technology
JANUARY 19, 2010
I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. Share this on Linkedin. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook. Share this on del.icio.us. Share this on Reddit.
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