Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. for most business travelers, it’s also incredibly helpful. But Mike becomes memorable when he connects with a core truth of travelers–we're in unfamiliar territory and need good wayfinding.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. The reality is that a lot of companies either don't see things that way or just don't have the resources. It’s in our DNA. JF : Hyper-targeting.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Techipedia: Tamar Weinberg

MAY 5, 2010

The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. « Direct Marketing Observations July 6, 2010 at 10:54 am Designing A Facebook Fan Page: Showcases, Tutorials, Resources - Smashing Magazine July 8, 2010 at 3:27 am You’re It!

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

SEPTEMBER 21, 2010

SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. Mobile access to the social Web is a virtual requirement to do it well.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JULY 8, 2008

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. He has to not only be an information resource but be an active participant in the various social web communities that he claims proficiency in.

Social Media 163

Social Media Marketing Consultant Communities 163