Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Instead, they object to the very notion and existence of Klout.

Klout 161

Klout Nielsen Influencer Social CRM 161

Webbiquity SMM

SEPTEMBER 12, 2011

In addition, when done properly, they also create environments that foster productivity and loyalty among employees,&# Kyle-Beth Hilfer provides an outstanding 10-step list to use as a guide in writing a social media policy. Social Media Policy Unites Social Media Initiatives by Social Media Today. Social Media Metrics and ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

JULY 27, 2012

Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. In many ways, Net Promoter was completely analogist to that, when it came to the whole area of customer loyalty and customer experience. They normally have the luxury of just trying a bunch of things.

Airlines 115

Airlines Sentiment Hotels ROI 115